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Vision

The Council's vision is "To make Bracknell Forest a place where all people can thrive; living, learning and working in a clean, safe and healthy environment."

The Council’s values set out the manner in which we behave while delivering our vision.

Our Values

The Council exists to serve and lead the local community therefore residents are at the heart of everything we do. While serving residents we will be:

Friendly and approachable - we will be open, listening and straightforward. We will be clear about what we do and how well we do it.
Accountable – as a democratic organisation and as individuals we will be accountable to Bracknell Forest residents and take responsibility for our actions.
Efficient – we will provide value for money, quality services and use resources sensibly.
Fair – we will act in a fair and equitable manner towards all residents and staff and ensure we meet individual needs appropriately.
Innovative and forward thinking – we will have the freedom to come up with new ideas and are not afraid of leading the way.

Medium Term Objectives

The Council has 10 Medium Term Objectives structured around 5 overarching priorities. These are:

Priority 1: A Town Centre fit for the 21st Century

1. To build a vibrant Bracknell town centre that residents and businesses are proud of

Priority 2: Protecting and enhancing our environment

2. To keep our parks, open spaces and leisure facilities accessible and attractive

3. To promote sustainable housing and infrastructure development

4. Keep Bracknell Forest clean and green

Priority 3: Promoting health and achievement:

5. To improve health and well being within the Borough

6. To improve the outcomes for children and families through the Children and Young People’s Plan

7. Seek to ensure that every resident feels included and able to access the services they need

Priority 4: Create a Borough where people are, and feel, safe:

8. To reduce crime and increase people’s sense of safety in the Borough

9. To promote independence and choice for vulnerable adults and older people

Priority 5: Value for Money

10. To be accountable and provide excellent value for money

For further details take a look at the PDF Medium Term Objectives 2008 to 2011 (55kb)

If you are interested in our specific plans for this year and where our efforts to improve performance will be focused, you may wish to look at the Annual Report.

Chief Executive, Tim Wheadon Timothy Wheadon
Chief Executive
Bracknell Forest Council